What is CORPORATE ProfitAbility®?
CORPORATE ProfitAbility® is a board-based business simulation that builds on the business essentials of Enterprise ProfitAbility and goes on to explore — through experiential learning — the drivers of ‘value creation'.

Who should attend?
This engaging and challenging business simulation is for business development managers, senior managers and future leaders. CORPORATE ProfitAbility® is designed to give a global overview of how a company works, and to make the learning of strategic planning, marketing and financial concepts as easy and enjoyable as possible.

What will they learn?
CORPORATE ProfitAbility® teaches managers how profit is made, how business
finances really work, the importance (and cost) of cash, how strategic direction affects
daily operations, and what they can do to move their numbers in the right direction.
Using a unique, board-based simulation — which represents the workings of a
company, complete with sales, marketing and financial operations — participants
learn how money moves through their business with every decision they make.

How will they learn?
Experiential learning — or ‘learning by doing' — enables your managers to absorb essential concepts and transfer them directly to their workplace in the form of changed behaviour. Knowledge and business acumen are not only increased, but — vitally — also retained.

What will they do?
Each participant is part of a 2–4 person team, in competition with 5 other teams. Each team will buy and sell products, hire employees, make capital investments, take out loans, research the competition and make decisions based on their position in the marketplace. The goal is to outperform your competitors by creating more profit and
value than them, while maintaining cash flow that is critical to the business. The simulation is run over up to 8 business cycles. After each period of activity, short presentations are given on the following topics, followed by immediate application exercises: